Hey {{First Name|there}},

So I recently published an article about “Fractional Chief Community Officers”:

It got a fair bit of traction and led to new connection requests on LinkedIn, plus an enquiry to work together.

This is probably the first time I’ve seen a single piece of content lead to this type of conversion. This is the same feeling founders get when they hit “Product-Market Fit” with their products.

The reason I bring this up is because you might often be caught in the endless, seemingly boring cycle of producing content to generate leads.

But all it really takes is one piece of content to take off!